Custom brand experiments
Build an original test around your product, with a question people can guess at and a result they’ll want to see.
Ridiculous Questions. Real Statistics.
I turn everyday products into high-quality experiments that make math feel fun, surprising, and worth watching.
| Platform | Likes | Views | Followers |
|---|---|---|---|
| TikTok | 1.9M+ | 10.2Macross 11 posts | 27K+ |
| 168.1K | 5M+after 3 posts | 2,400+ |
Featured experiments
I counted 7,344 Skittles by color and used statistics to test whether the colors were evenly distributed.
I weighed the filling in 262 regular and Double Stuf Oreos to test whether Double Stuf really has twice as much.
I counted 7,469 M&Ms by color and used statistics to test whether the colors were evenly distributed.
Work with me
Let’s create a data-driven experiment for your brand.
I collaborate with brands to turn real products into entertaining, high-quality experiments that reach curious, engaged audiences.
Natural product placements
Put your product to work in an experiment where it fits the premise.
Sponsored videos
Sponsor a dedicated short-form episode with a clear disclosure and a story built around the test.
Brand content
Get experiment-led short videos made for your brand’s own channels.
Partnership inquiries
Let’s find an idea for your product.
I’m Ryan. Most of my experiments so far have been with food, but I’m open to testing all kinds of products. Let’s see what experiment we can come up with for yours.
How it works
- Pick a collaboration type. You can also choose “Help me decide.”
- Tell me about your company, your product, and what you want the content to accomplish.
- I’ll use your brief to come up with ideas tailored to your product.
Prefer to skip the form? Email me directly.